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Cloud computing: the future for the second half of 2020

105070398_mDespite a rocky year for most industries around the globe, investment in cloud computing is going strong and looks to continue for the last half of 2020. Why is this, and what has made cloud computing so successful despite the COVID-19 crisis? Read on to understand how cloud computing has performed so well, and why there are good reasons to believe this will continue.

Research carried out by IT strategy consultants such as Quint have shown that the emergency situation will not harm cloud computing investments. It is even predicted that a significant percentage of companies will turn to the cloud as an ally to strengthen their structure and operate from anywhere and at any time.


At Linke we have detected that investment in cloud technology is increasing and has become especially important due to its high adaptability in crisis situations. For many companies and clients, it has been a way of streamlining services and staying operational. In addition, special focus has been placed on implementing initiatives for migrating on-premise platforms to the cloud.

How has the cloud succeeded in a global pandemic?

There are both long-term and more immediate factors that help explain the success of the cloud. In the long term, in the public cloud storage has become a widely understood and used term. Increasing public cloud storage awareness has driven growth, as more people eschew local storage options in favour of the larger storage space and convenience of the cloud.

In fact, 7 out of 10 companies surveyed will increase their investments in IaaS (infrastructure as a service) and PaaS (platforms as a service) technologies. In addition, the remaining percentage ensures that budgets for technological developments in the cloud will be maintained during this period of crisis.

The COVID global pandemic has had a more recent impact on cloud usage. Many companies managed to accommodate employees working from home and ensuring operations to go on. This required cloud-based solutions to provide employees working from home with the necessary software required to complete every task remotely. Office suite software, teleconferencing services and data storage services in particular have bloomed because of this.

Why is the trend likely to continue?


The most mature and strongest technological companies have found the cloud to be a perfect ally to get closer to the customer and gain ground against their main competitors. Many of these companies have already migrated all their workloads to the cloud and have experience in using it. On the other hand, organisations with less experience of cloud services are opting for using the cloud to work remotely, encourage collaboration between teams and remain stable in the face of the crisis.

The maturity of these services has been proven by the crisis, as millions of people across the globe relied on them while working from home. People have in part been forced to adapt, but they have proven reliable. Companies have seen how the cloud has been of great help in creating emergency plans to ensure business continuity, remote work projects for employees and plans to promote digital culture.

Investment money continues to pour in

This report shows the satisfaction of Spanish companies with cloud service providers. These commercial organisations have various aspects in common that have enabled them to create a profile that defines them as companies that have gained the best experience with cloud projects, the following being the most relevant:

  • One fifth of their IT budget is invested in IaaS/PaaS developments.
  • They say they will increase their budget for cloud technologies in the last half of 2020.
  • They use public cloud mail and storage services. Their most complex resources are managed in private or hybrid clouds.
  • They have short-term plans (less than two years) to implement cloud projects associated with business solutions, data analysis and IT security.
  • They see the use of the cloud as a flexible, scalable, transformative and innovative tool.


If you also have a similar project, do not hesitate to contact us or request an analysis of your architecture. We will be happy to advise you.


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