Eight Cloud Trends to Help Restore the Business Pulse in 2021


The Linke team has analysed the cloud trends that will mark 2021 due to the decisive role that this technology will play in the capacity of companies to respond to the pandemic, as well as its role in getting them to pick up the pace of their activity and return to growth. 

The cloud model has been fundamental during the pandemic in order to quickly deploy solutions that enable business operations, from systems that facilitate remote work and collaboration, to virtual private networks and even virtual contact centres. Now that digital evolution has accelerated, cloud technology is going to be even more relevant in the future.

This is the opinion of our team of specialists in the AWS public cloud platform, which states in its forecasts for this year that is just beginning that "it is going to be a turning point for the cloud, with critical projects for companies' strategies".


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A Turning Point: Cloud Trends for 2021

Their analysis highlights that these will be the eight most pronounced trends in cloud computing throughout 2021:

1. Generalised increase in demand for cloud infrastructure in all areas

The transition to the cloud is accelerating because it allows business models to be quickly adapted to new consumer habits, behaviour patterns and new ways of working, relating, communicating, etc.

Hardware, software and services in all cloud environments (public, private, hybrid, multicloud and edge) are going to be in high demand, laying the foundations for it to soon prevail over traditional computing.

Furthermore, the deployment of 5G opens up the possibility of deploying the infrastructure wherever it is needed, on devices, at the customer's premises or in the cloud and, regardless of where it is, it will be managed homogeneously with native cloud tools and procedures.

2. Everything as a Service (XaaS)

In line with the above and based on pay-per-use according to consumption of this model, companies will move towards a XaaS model from which all technological services can be offered from the cloud, to achieve greater scalability, flexibility and speed in the delivery times of digital services to the organisation.

3. More critical system migrations

As a result of the lessons learned from the pandemic in which the on-premise infrastructures proved incapable of responding quickly to operational needs, companies are going to promote the transfer of their most critical systems to the cloud. In this respect, in 2021 more companies will take the decision to migrate their management systems and data centres to this model.

4. Optimisation of operations in the cloud

Those companies that have already moved their infrastructures and systems to the cloud will want to move to the next level to take advantage of the investments made in this area. The idea is, according to our experts, to align spending with business objectives, taking advantage of the agility, services and innovation provided by this technology.

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5. New areas of investment

Deployments will also increase in some new areas of investment, such as the migration of contact centres, an area in which the cloud brings much innovation. This is a time when it is necessary to reinforce customer services with omnicanal strategies to be closer to them and take advantage of communication channels, both traditional, such as the telephone, and digital (web, chat, social networks, chatbots, etc.).

6. Automation and integration

Now that many companies have taken their applications and systems to the cloud, they consider it essential to be able to automate them to eliminate routine tasks from IT departments.

It will also be critical now that multi-cloud and hybrid models have become established to integrate different cloud environments so that companies can move workloads to the most convenient scenario at all times to extract real value from their cloud investments.

7. Support for innovation

Organisations that want to boost innovation by launching new digital services will see this technology as the basis for doing so, as it allows them to take advantage of the potential of big data and analytical solutions or of artificial intelligence and automatic learning solutions.

We believe that in 2021 we will start to see practical applications applicable to everyday scenarios in companies and that, especially, we will move on from talking about technologies that allow machine learning to see more and more applications that exist thanks to this technology.

8. Cybersecurity, a priority for the model to advance

Business concerns about security cannot be ignored, as a result of the increase and severity of attacks, which means that more attention must be paid to this issue with a strong response from the industry, through alliances, training initiatives, and closing possible doors to cybercrime.

From a technological perspective, companies and their IT partners must avoid configuration errors and unauthorised access, which are currently the main threats identified by customers.

The Linke team is confident that cloud computing will be the model that will support the digital transformation that will drive the rebuilding.

If you are looking for a partner for a critical project for your organisation, contact our experts. At Linke we design the roadmap that best responds to the business priorities of each company, and we execute it successfully.

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