The road to smart business: this is how PortAventura World has achieved it

PAP-CH_ATR_ANG_EXT_0915_011In a data-driven economy, the way in which information is stored, processed and analyzed becomes key for organizations, such as PortAventura World Parks & Resorts, one of Europe's leading vacation and family leisure destinations. And using Amazon Web Services (AWS) infrastructure as a base, Linke, a Syntax company, is the technological partner during this journey

PortAventura World operates two theme parks and a water park, six hotels totaling more than 2,300 rooms, and a 12,000-square-meter convention center with capacity for up to 4,000 people, and manages the operations of each business with different systems.

All the data generated by each one are consolidated in SAP on a daily basis, and are essential for the different business units and the Management Control area if they have a dynamic and flexible system that allows them to analyze the information quickly and agilely. For this reason, the organization decided to evolve from a static model in which the data was aggregated and which made it difficult to process the data, to another, based on the cloud, with which to achieve more visibility, analytical capacity and agility.

To seize the full value of that information, it consolidated data from multiple sources using the AWS service, Amazon S3, as a centralized repository to extract the full value of the information for its business. With Linke, a Syntax company, as a partner, the organization migrated its transactional systems data to the cloud. This was an essential step to improve its analytics and reporting system and provide the organization with the intelligence needed to optimize management and, at the same time, improve the customer experience. 

The initiative consisted of implementing an ETL solution that collects various data sources in Amazon S3 and, through AWS serverless services, homogenizes the data that is consumed and analyzed in the Board advanced analytics platform. 

Currently, data from many of the main transactional systems are already in the cloud and, as of today, the organization uploads around three million records from its various transactional systems to the AWS cloud every day, which gives an idea of the scale of the project.

The benefits

PortAventura World is already reaping tangible benefits from this technological project, which has enabled the company to make a qualitative leap in its analysis capacity. Some of the benefits are:  

  • The organization now has homogenized information, with data from different systems that it can analyze in detail, reaching levels of detail that were previously impossible. In addition, by having it in a single repository, it can cross-reference data from different sources and departments, which speeds up its decision-making process.

  • It has gained immediacy both in terms of access to information and in the preparation of reports, which are now automated and dynamic. This has made it possible to avoid manual processes and reduce preparation time from hours to minutes.

  • Increased visibility and analytical capabilities enable cost control, resulting in improved management and optimization of resources.

  • With greater visibility and customer insight, they can offer more personalized services and redefine your product offerings based on the needs of the moment, resulting in a better customer experience and satisfaction, while facilitating revenue growth. 

The technology initiative continues to evolve, as new data is moved to the cloud platform repository to gain more analytical capabilities and turn information into value.

Following the link, you will find this success story, a document in which Robert Magí, CIO of PortAventura World, and Albert Mellado, its Project Manager, offer all the keys to this strategic project that is allowing the company to obtain the competitive advantages of the data economy. 

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